ITS has announced a series of strategic appointments and promotions within its sales function, laying the foundation for ambitious growth in 2025.

In a move to strengthen its expertise in driving expansion across emerging markets and transformative technologies, ITS has bolstered its team with accomplished professionals known for delivering exceptional results in high-growth industries.

The changes reaffirm the company’s commitment to innovation, customer excellence, and leadership in key sectors such as public sector, data centres, AI, and cutting-edge technologies.

At the helm of these changes, Dave Ferry has been promoted to the role of Chief Sales Officer, where he will oversee ITS’s sales strategies across partners, public sector, and major business clients. With five years of significant contributions at ITS, Dave’s expertise and deep industry knowledge position him to steer the company toward its ambitious growth targets. His focus will include aligning and optimising sales efforts, cultivating new client relationships, and delivering an exceptional customer experience.

Joining Dave’s new team are Ashley Griffiths and Mark Thomas, proven industry leaders whose experience and achievements will bring additional strength to ITS’s sales function.

Ashley takes on the role of Business Director, Major Business. A leader with over 20 years of experience, Ashley has a proven record of driving growth in emerging markets such as AI, mobile, and next-generation technologies.

Prior to joining he held senior leadership roles at euNetworks, as well as serving as Managing Director at vlingo, The Loop at Gamma Telecom, and Ocean Charge, where he spearheaded transformative growth initiatives. Ashley’s expertise in Dark Fibre and Data Centres positions ITS to expand further into these critical areas.

Mark Thomas has joined ITS as Business Director, Public Sector. A seasoned executive, he has extensive experience leading high-performance teams. Mark previously served as Managing Director of Datrix and Chief Revenue Officer of Adept.

With a track record delivering growth across public and private sectors, Mark will play a pivotal role in driving ITS’s public sector ambitions and enhancing its reputation as a trusted partner for government and local authorities.

In addition to these external appointments, Dan Bruce has been promoted to Head of Volume Sales. Dan will oversee all sales activities for channel partners, bringing his in-depth understanding of ITS’s operations to deliver continued success in this vital area.

Commenting on the appointments, Daren Baythorpe, CEO of ITS, said:

“These appointments mark a significant step forward as we prepare for an ambitious and exciting year ahead. Dave Ferry’s leadership, coupled with the exceptional expertise of Ashley and Mark, creates a powerhouse team ready to drive growth in emerging markets and deliver value across our core sectors. With Dan Bruce’s promotion further showcasing our commitment to nurturing talent from within, we have the right structure in place to achieve our goals.”

He added: “Ashley and Mark bring decades of experience and a proven ability to unlock opportunities in rapidly evolving markets. Their insights and leadership will be instrumental in shaping ITS’s success story in 2025 and beyond.”