Partner Portal

ITS Appoints Zen Internet’s Wholesale MD

ITS Strengthens Management Team to Prepare for Growth

ITS a leading alternative full fibre digital infrastructure provider, has today announced the appointment of Dave Hudson as Business Development Director. A newly created management team position reporting to ITS’ CEO Daren Baythorpe, Hudson is spearheading the firm’s sales and marketing, and developing its channel and wholesale programme.

Hudson has joined ITS from Zen Internet where he was MD of Wholesale and responsible for its go to market strategy. He brings with him more than 25 years’ public sector, telecoms and connectivity market experience.

“I am delighted that we have attracted a Business Development Director of Dave’s calibre. It is testament to how far we have come in a short time having refocused ITS’ priorities, creating a sustainable business. We have ambitious plans for growth which include building new full fibre gigabit networks around the UK, and Dave will play a major role in delivering these strategic goals.”

Daren Baythorpe, CEO of ITS

“I have seen ITS transform under Daren’s (Baythorpe) leadership with focus firmly on service delivery, innovation and customer service. I am excited to join the business when the UK is on the cusp of a full fibre revolution. This coupled with ITS’ approach and engineering capabilities will see us at the forefront of this drive for future-proof connectivity. My main priority is to develop great solutions and product offers for customers and partners, and develop a strong channel to harness the potential of our networks.”

Dave Hudson

Hudson is the second senior management appointment made this year and follows Baythorpe accepting the role of CEO in January having joined the business last year.

Share this article
Facebook
Twitter
WhatsApp
LinkedIn
Email

Latest News

Connecting you to more.
Become a Partner

© Copyright 2025 – ITS Technology Group Ltd
Registered England and Wales (Company No. 08786229)
VAT number: 178 6296 54

Quick Links
Get in Touch

ITS Technology Group Ltd
6600 Cinnabar Court,
Daresbury Park
Warrington
WA4 4GE

Linkedin
Dave Ferry
Chief Sales Officer

As Chief Sales Officer, Dave leads the sales strategy at ITS, driving growth and strengthening customer relationships. Overseeing commercial success across Partner Markets, Public Sector and Major Business, Dave uses his 20 years of telecoms experience to build high-performing teams and deliver innovative solutions that meet market demands.

Previously, Dave held senior roles at Virgin Media Business, leading successful teams in various market segments.

Linkedin
Kevin McNulty
Strategy Director

Kevin leads the Strategy team in ITS, comprising the core functions of network Investment (including M&A), regulation, public affairs, product management and marketing. With over 4 years’ experience within the leadership team of ITS, Kevin has played a pivotal role in shaping the business direction as it has grown to be a leading provider of B2B wholesale connectivity.

Prior to ITS, Kevin has a long background in the industry, having held senior positions in BT, Virgin Media, KCOM and NTT – as well as a period spent in consultancy.

Linkedin
Claire Davies
People & Culture Director

Claire is the People and Culture Director for ITS, responsible for ensuring we provide a great place to work, with amazing people who are happy, productive, and engaged.

A CIPD qualified HR professional with previous industry experience at Amey, as well as more recent experience in a number of small businesses, Claire is passionate about putting people first in order to grow the business.

Linkedin
Mike Goodwin
Chief Technology Officer

Mike is responsible for all technical, operations, customer service and security within ITS. Using his degree in Electrical and Electronic Engineering, and MBA from Manchester Business School, Mike focuses on how ITS can introduce and support complex solutions designed to create customer-focused teams that ensure exceptional experience. On top of his extensive career history spanning TalkTalk, Hyperoptic and Fibre Nation, Mike is a Chartered Engineer and Fellow of the IET.

Linkedin
Charlie Versi
Chief Operating Officer

Charlie leads ITS’s end-to-end operational delivery, with a focus on service excellence and delivering an outstanding experience for both partners and their business customers. His appointment will help build on the company’s strong foundations – driving transformation, quality, and innovation and using them as key enablers of continued growth.

Daren Baythorpe
Chief Executive Officer

Daren is a dynamic leader who drives the strategy, growth and direction of ITS. Daren has significant utility / telecoms sector experience and has held several board-level leadership and advisory positions for a number of organisations including Severn Trent Water and BT. He served on the Board of Openreach, where he held executive responsibilities as Director of the Customer Service Division, Director for Field Engineering then latterly serving as Managing Director of the Business Division.

Daren also regularly advises and collaborates with government and other regulatory / telecoms bodies on sector-related issues. His in-depth knowledge and understanding of the requirements of operators and high capacity data users, through his vast experience across the industry, mean that ITS is thriving under his leadership

Linkedin
Kevin Gaskell
Chairman

Kevin leads our board and is responsible for giving strategic advice and counsel, as well as attracting and driving investment. Kevin is recognised as one of the most successful leaders of his generation, having led iconic brands such as Porsche, Lamborghini and BMW. A highly experienced serial entrepreneur and private equity chairman, he has led multi-billion-pound global organisations; and also founded startups such as Epyx Limited, building it up to become the market leader for automotive e-commerce solutions.

Kevin has received multiple accolades; highlights include making the ‘UK’s top 40 leaders under 40’ list, chairing the ‘best UK private equity investment of the year’, and being a founder of award-winning start-up companies across the globe.

Linkedin