ITS launches Cisco-powered DDoS protect service
ITS launches ‘ITS SecureEdge’ delivering enterprise-grade security to every business, making resilience accessible and affordable.
ITS has announced the launch of ITS SecureEdge, a new value-added service designed to protect businesses of all sizes from Distributed Denial of Service (DDoS) attacks.
The service, which will leverage Cisco Secure DDoS Protection technology, is part of ITS’s wider mission to redefine what business connectivity looks like in the “fibre utility” era, moving beyond pure bandwidth into smarter, more equitable infrastructure solutions.
“Connectivity has to be more than speed alone,” said Pete England, Product Director at ITS.
“We’re investing in innovation that directly answers the real-world risks businesses face every day. DDoS attacks can cripple an organisation in minutes – from online retailers losing sales, to schools and councils losing critical digital services. With this launch, we’re making protection simple, affordable, and built into the network itself.”
Traditionally, DDoS mitigation has been the preserve of large enterprises and government, relying on solutions that backhaul traffic to off-site scrubbing centers – often at significant cost and prohibitive in today’s low latency application environments.
ITS’s new approach brings protection closer to the edge of the network, utilising AI to allow always-on monitoring, ultra-fast mitigation and accuracy at scale. Crucially, it also takes the security measures available to a much wider business audience
Its distributed model avoids the costly redirection to external scrubbing centres, reducing mitigation times from minutes to seconds. The service evolves continuously as Cisco Secure DDoS Protection learns from global attack patterns.
ITS SecureEdge has been designed for businesses of every size – not just those with enterprise budgets. Where legacy services often cost thousands of pounds a year, ITS has designed a model that is a modest uplift on existing connectivity, ensuring SMEs, schools, and public sector organisations can access the same protection as global enterprises.
Benefits for customers include:
● Business continuity – critical services stay online even during attacks.
● Cost savings – predictable subscription pricing with no need for specialist in-house solutions.
● Brand and trust protection – reducing reputational risk from outages or breaches.
● Futureproofing – protection that evolves automatically against new and emerging threats.
“Every customer deserves the same standard of security, regardless of their size or sector,” added England. “We’ve built this as a single-tier service – no bronze, silver or gold – because resilience shouldn’t be reserved for those who can pay a premium. That’s what equity in infrastructure really means.”
Natalie Jones-Owen, Managing Director, Service Provider Sales at Cisco comments, “By integrating Cisco’s DDoS Protection technology directly into ITS’s edge device portfolio, we’re enabling a seamless, inline defense that accelerates both detection and mitigation—right at the network’s edge. This enhances protection by responding to threats in real time and helps reduce the load and associated costs on traditional scrubbing centres. This allows operators to deliver advanced security more efficiently and affordably to a wider range of customers. We’re pleased to support ITS in making highly resilient, future-ready security accessible to all.”
With ITS Secure DDoS Smart Protection, the company extends its lead in building innovative, modular solutions that help partners and customers prepare for the next decade of digital society.
- 24/7/364 intelligent mitigation
- Scalable to handle modern volumetric attacks
- Simple deployment with minimal disruption
- Backed by ITS and Cisco experts
